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2014年助理电子商务师考试电子商务英语题1
作者:城市网 来源:www.ceoba.com 更新日期:2014-7-16

  Ⅱ. 在下列课文片段后的横线上填入遗漏的词(每小题1分)

  Searching by keyword is the most common ___1___ of using a search engine, but the problems with keywords ___2___ the relatively imprecise results and the return of a lot ___3___ irrelevant information. Keywords may have more than one meaning and ___4___ results may be found only by using a synonym of____5___ keyword. The method of browsing on the other ___6___ tales too much to find the relevant information. Directories like Yahoo! ___7___ to circumvent the problem, but the manual process of classifying material on the web ___8___ up too much time, resulting in very few search results, as not ___9___ on the web can be classified. Therefore new paradigms of searching are needed as ___10___ as new software that is able to categorize web sites automatically.

  1. ______ 2. ______ 3. ______ 4. ______ 5. ______

  6. ______ 7. ______ 8. ______ 9. ______ 10. ______

  六、阅读下列短文,从每个问题后的A,B,C,D中选出一个最佳答案(每小题1分,共10分)

  (1)

  Curley says the most easily justified e-business investments are those that provide business value and improve IT efficiency. One example he cites: peer-to-peer enabled e-learning, or distance learning facilitated by technology. This provides just-in-time instruction that can be more effective and efficient than traditional education—and uses the existing corporate IT infrastructure. “This makes the investment attractive to both the business and the information technology organization,” Curley says.

  What makes e-business investments the same as other IT investments? Curley says it's the need to understand the goals and the investments different? For starters, there is the pace at which investments may need to be made. And with that comes finding the balance between getting your investments to market without undermining reliability or efficiency. The faster you move, the less likely you are to have operational excellence. The key is getting everyone to agree on the right tradeoff.

  Experts note healthy trends as a result of the economic downturn. Rather than blindly pouring cash into Internet divisions, for example, executives are recognizing that business is business — whether online or in person. They also recognize that all the returns aren't obvious at the start.

  1. It can be inferred from the first paragraph that peer-to-peer enabled e-learning, or distance learning facilitated by technology,______.

  A. is the best investment at present

  B. can provide business value and improve IT efficiency.

  C. is no better than traditional education

  D. is the most effective and efficient way of education

  2. According to Curley e-business investments are the same as IT investments in that ______.

  A. their goals and intended influence need to be understood

  B. they both can improve business efficiency and effectiveness

  C. they both can speed up the business transformation

  D. they are both profitable

  3. E-business investments are different from IT investments in that ______.

  A. for e-business investments the slower one moves, the more excellent operations he will get

  B. the pace at which e-business investments are made is faster than IT investments

  C. e-business investments should not undermine the reliability and efficiency

  D. the pace at which e-business investments are made is slower than IT investments

  4. For starters, the most important for e-business investments is ______.

  A. to have operational excellence

  B. to keep the right space

  C. to have an agreement on the right tradeoff

  D. to improve effectiveness and efficiency

  5. Executives are realizing that ______.

  A. the economic downturn is a serious problem

  B. e-business investments are very profitable

  C. e-business shares much characteristics with traditional business

  D. they have wasted a lot of money in e-business

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